Meet
The influencer industry asks how many people you can reach. We ask whether you have anything worth saying when you get there.
We’re an anti-influencer agency representing experts, scientists, activists, educators and changemakers driving positive impact.
We are facing multiple interconnected crises and credible voices are underrepresented. Misinformation is rife and nobody is coming to save the discourse. We think people and brands should care.
Our answer is simple: represent the experts, craft the story, care about the impact. We want to transform influence into a force for positive systemic change.
What we do
Talent
We represent and empower atypical talent who don’t fit into the commercial agency mould. Credentialed experts and changemakers whose audiences show up for the same issues.
Brand
We co-create with brands to tell authentic stories which unite sustainability and social impact. We source the right experts, shape the narrative and deliver assets ready for your channels.
What we don’t do
- Greenwashing
- Performative activism
- Inauthentic partnerships
- Exploitative storytelling
- Short-term thinking
- Anything that doesn’t positively impact people and the planet
Meet the founder
Matty Holehouse
Founder
MSc Climate Science, UCL
5 years climate & sustainability consulting
London
I’m a climate scientist by study and a climate and sustainability consultant by trade. I was also signed with a talent agency for a brief stint, but none of it felt impactful or value aligned. So, corporate cosplaying aside, I decided to build the agency I wish had existed for me.
I’m not great in front of the camera, so I’m making it TWIN’s mission to push the voices of the experts and changemakers who are. The people trying to have a positive impact on the world deserve someone in their corner too.